Serco Plc
National Staff Conference
Requirement:
The assurance director at Serco briefed RoleplayUK to raise awareness of the company’s values and corporate responsibility efforts at its national conference.
Solution:
In consultation with Serco’s Director of Assurance we took Wiltons Music Hall, as inspiration for our theme, ‘comparing modern day corporate responsibility with Victorian philanthropy’. We included morality songs, moving monologues, heart-wrenching melodrama and direct challenges to the audience to form an interactive, entertaining and above all, sincere platform for Serco’s messages.
The dramas opened the conference and continued at appropriate points to support the energy levels and focus, contributing to the breakout sessions on goals and policies. At the end of the day, delegates felt informed and engaged by the memorable conference.
“The script and theatrical interpretation not only produced fascinating theatre but also addressed all the business points, delivering a powerful message in an innovative way.”
Robert Smith, Director, Assurance Serco