Client – Wickes

Requirement:

Wickes intended to run a UK-wide “Coaching for Performance Development Programme for 176 managers of DIY retailer Wickes.

Solution:

To get a genuine response from delegates, our Creative Director toured stores to interview deputy managers to get under the skin of an average employee.  Wickes held a training day so that the actors could engage with the company and its culture before delivering the roleplays, looking at the behaviour of the characters involved in consultation with Wickes HR team.

On the second day of the coaching course, delegates were asked to use their management techniques to coach an ‘employee’ – in reality a Roleplayer – giving them a safe yet challenging environment to develop their skills.