September 23, 2009

Client – RMD

Requirement:

RMD Kwikform needed to address some of their global training issues and wanted a solution that would combine technical product knowledge with sales training.

Solution:

In consultation with the RMD sales team RoleplayUK produced a creative concept and an agreed schedule for the production of three training videos.
The scripts were specific to RMD Kwikform’s culture and contained scenarios that reflected ‘real life’ situations faced by the sales team.   The videos were consciously directed and structured to highlight learning points and illustrate both good and bad sales practices for discussion in the training room.

These videos were presented in an engaging visual manner with imaginative shot construction and exciting graphics and sound.  The casting reflected the company culture and made it easy for the sales candidates to relate to the piece.  Our leading actor is now, apparently, an iconic hero to the sales staff!

In practice the videos were an effective training tool and we have since translated them into Spanish for RMD Kwikform.

RMD Kwikform have subsequently commissioned two more training videos from RoleplayUK.

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